Producer Profile – John Chappell
"The AFM supported my paddock observations and helped me confidently adjust feeding strategies earlier, improving decision accuracy and efficiency...
1 min read
Cibo Labs Support : Aug 27, 2025 3:50:06 PM
"The AFM helps us plan grazing remotely, meet reef regulations, and support sustainable production—while providing credible data to strengthen access to premium markets"
The Leather cattle Co’s possess a clear vision to excel in the sustainable production of beef through excellence in environmental stewardship, animal management and increased productivity. These business goals are measured through a series of clearly defined environmental and community outcomes that include:
The program undertaken by Leather Cattle Company focusses on breeding and finishing cattle for several different markets, including the EU Grassland Certified Organic market; as well as the production of Fullblood and F1 Wagyu cattle for Japan.
"The AFM supported my paddock observations and helped me confidently adjust feeding strategies earlier, improving decision accuracy and efficiency...
"The AFM helps us plan grazing remotely, meet reef regulations, and support sustainable production—while providing credible data to strengthen access...
"The AFM has become an essential tool in my consulting work and livestock management—helping me make informed decisions around feed budgeting,...
1 min read
"The AFM supported my paddock observations and helped me confidently adjust feeding strategies earlier, improving decision accuracy and efficiency...
"The AFM has become an essential tool in my consulting work and livestock management—helping me make informed decisions around feed budgeting,...
"The AFM provides timely, objective data that supports our grazing and conservation planning, helping us make confident, informed decisions" {%...