In our first few months since launching the business, we've been privileged to be working with the beef industry on new approaches to monitoring and reporting using remote sensing and geospatial analysis. The inaugural Australian Beef Sustainability Annual Update was launched last month at Beef Australia. https://www.sustainableaustralianbeef.com.au/annual-update. You can check out our case study on page 35 of the report undertaken in collaboration with Bush Agribusiness. A detailed case study report is also available on request

This initial work has demonstrated the significant potential for the industry to lead an entirely different approach to monitoring, reporting and benchmarking. In fact, we can become a world-leading industry that actively involves beef producers contributing to monitoring, evaluation and reporting (MER) at little or no cost to their business, and most importantly, the incentive that it will improve their profitability and sustainability in the long-term.